Posts by Greggor

Leveraging WP Site Traffic

Let’s say you’ve just created a new blog for business purposes – now you need users to visit it and check out your content, products, or services. Attracting high-quality traffic is very difficult due to competition. Here are a handful of tips to attract said traffic.

FOLLOW GOOGLE’S GUIDELINES

“Google Webmasters” provides plenty of recommendations for content on your website, but here are just a few of those:

. Write with the Readers’ Interests in Mind

A hard-sell copy isn’t going to work because users tend to like reader-focused content. Write something that the target audience is interested in reading. Customer-centered content is also good too.

. Post Regularly

You do have to post something at least once a week.

TRY TO MAKE CONTENT THAT CAN GO VIRAL

Often, a certain subject or event ends up getting talked about vigorously, so articles and other content pieces that contribute to that conversation get a lot of attention. If you would like to try making this so-called “viral content” yourself, here are two ways you can do that:

. Use a Content Discovery Tool to Identify Popular Topics

This’ll help find the best-performing content pieces on the Internet. You can even search for these pieces using keywords pertaining to your blog and adjusting the time period.

. Use the Most Common Features of Viral Content

This has to be: Content written on positive topics that invoke amusement, laughter, and awe; Video reviews of popular products or services; articles that start with “Top 10” etc.; and, Quizzes, generators, and other interactive content.

CREATE INTERESTING HEADLINES

Headlines are tremendously important because they’ll intrigue visitors into more likely visiting your blog or post. In order to do that you’ll need to:

Refer to readers in your headlines, e.g. use “you” and “your”
Use promising words like “free,” “easy,” “better,” etc.
Use numbers, e.g. “5 Things You Should Say to Your Loved One Right Now,” “4 Signs He’s Cheating on You,” “8 Things You Need to Know about the New iPhone,” etc.

LINK BETWEEN POSTS

The reason to do this is because it makes visitors spend more time on your website and explore it. Amazon.com does the same thing with “Similar Products”. Also, having internal links allows for increased traffic by having people visit more pages on your blog.

COLLECT VISITORS’ EMAILS

Email marketing’s a great way to provide people with new content on demand. A lot of websites have a subscription form for this exact reason. Get a subscription form set whereever possible.

OPTIMIZE FOR SPEED AND MOBILE

This one is obvious and stated before but couldn’t be any more important. Users want things fast and they want a website to be readable, something that’s impossible without a mobile-friendly website design.

SHARE POSTS ON SOCIAL MEDIA

This is great for increasing your content’s visibility! Make sure to use visuals whenever you place new content on Facebook, Twitter, etc. Also make sure to Interact with those who engage with your posts.

WRITE EVERGREEN CONTENT

Evergreen content is simply content that stays relevant for long periods of time. News gets irrelavent very fast, so don’t write about it unless it’s company-specific news (business anniversary, new product/service, etc.)

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Best WP SEO Plugins

There are plenty of great plug-ins, but the ones on this list will enhance your SEO efforts.

1. SEO Yoast

This plugin’s probably one of the most used and popular WordPress SEO plugins by over five million websites. One of its best features is the XML sitemap management which allows you to easily create your own sitemaps. You don’t have to code and then fix it if something in’t working.

For content lovers, there’s the content optimization snippet preview which allows you to add your keyword, meta description and meta title to preview them as they appear on search. You also get tips and indications whether your content needs more on-site optimization, including reduction of keyword stuffing.

Moreover, Yoast SEO helps you identify and avoid duplicate content so you don’t get penalized by Google.

2. SEO Framework

Here’s another great plugin for small businesses instead of big companies. The interface looks like it’s integrated into WordPress, so it delivers fast SEO solutions and it’s time efficient. Not to mention that interacting with it feels very natural.

It has an AI built making it very interesting and it automatically optimizes your pages, so it gives you lots of possibilities to create a better website. It comes preconfigured but also gives you the option to change any settings you want. You can improve search results and the social presence too.

3. Broken Link Checker

This plugin parses your whole website and shows you how many broken links you have. You can find said list in a new tab of the WP admin panel – “Tools” -> “Broken Links”. Whenever you find them, there are some actions you can take: “Edit link”, “Unlink”, “Not broken”, and “Dismiss”.

4. All in One Schema Rich Snippets

This plugin can be used to improve the appearance in search engine results with rich snippets. The plugin can be used at its best for schema implementations, such as Recipes, Events, People, Products, Articles and so on.

Using it will give more accurate information to search engines about your website, help your results stand out in SERP and give you a competitive advantage.

5. Rank Math

This plugin helps you optimize your content and outrank your competitors. One of the coolest things is that it supports schema-based themes and also AMP pages.

With Rank Math you can check lots of errors and get a lot of information for your website:

. easy setup using the step-by-step installation and configuration wizard;
. rank tracking option to follow your keywords positions and LSI keyword integration;
. advanced website analysis section to spot any errors that need to be fixed;
. a modular framework so you can have complete control of your website;
. smart redirection manager;
. 40 monitor that identifies and fixes any 404 pages;
. internal linking management and suggestion;
. Google Search Console Integration;
. Easy configuration for rich snippets and so many more.

6. All in One SEO Pack

Here’s an easy WordPress plugin for beginners and small businesses that want to improve their website and increase their rankings, but it does has advanced features and an API for developers; for example:

. XML Sitemap support;
. Google AMP support;
. Google Analytics Integration;
. Webmaster verification options for Google, Bing, and Pinterest;
. Automatically generated meta tags;
. Built-in API and compatibility with a lot of other plugins;
. advanced canonical URLs and many more.

7. SEOPress

This simple fast and very powerful SEO plugin has loads of features that you can easily enable or disable as per required:

. Discover your suggestion for your content through Google’s suggestion.
. Fine tune with a content analysis tool.
. You can track Google event and traffic from the dashboard.
. It is very easy to create and manage 301, 302 and 307 redirects.
. You will be able to check the performance of your site with Google page speed.
. It allows you to implement Google structured data, such as product, article, event, local business, review, video, course, recipe and so on.

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Optimize Your Posts before Publishing

Optimizing for SEO is a process of improvement/s, especially when it comes to your webpage or blog content. Here’s a list of recommendations on how to do that.

USE THE BEST TITLE FOR YOUR ARTICLE

You don’t want to write something with a title that’s boring or too long, so make one that’s instantly catchy but is also 50-60 characters long.

It’s easier than you think! If you search “Title Creator” or “Title Generator” you’ll be able to make plenty of good headlines for your post.

USE THE BEST PERFORMING KEYWORDS

This is easy to do as well! Simply go to Google’s very own Keword Planner Tool and find a keyword that’s not too short but not too long, and has plenty of search volume. After that, make sure to place those specific keywords in the title, the post’s URL, and the article body in the first 100 words or first paragraph.

MAKE SURE TO USE H1 TAGS FOR YOUR TITLE

H1 is the tag Google’s search engine looks for when forming its search results, so make sure your title has it! You really only want to use H2 and H3 for distinction within your article.

BUILD METADATA FOR ANY IMAGES / VIDEOS IN THE ARTICLE

Metadata explains an image or video to Google’s web crawlers. This info (in the case of an image) is the title, alt text and its caption. Metadata can also help site visitors should an image fail to load. WordPress is able to add all this in the Media Library.

MAKE IMAGE SMALLER TO MAKE IT LOAD FASTER

This can’t be stressed enough: make sure your post loads fast for viewers, and the best way to do that is to size your images properly.

MAKE CONTENT ENGAGING

Just like your title your content needs to be engaging as well. One way is to add links in your content.

MAKE PARAGRAPHS SHORT/SHORTER

Google and SEO experts say that shorter paragraphs are easier for Google to crawl for. It also makes reading easier too, because most readers scan the article before reading it. Make sure complex sentences are simpler to read (by using Grammarly, Ginger and HemingwayApp) but also highlight key points in your article.

MAKE SOCIAL BUTTONS EASY TO SEE AND USE

Social media are huge traffic sources to share content, so make sure such buttons are visible (nearest the top as possible) so users can share your posts. A plugin can do this automatically for you!

USE SEO PLUGINS

Yoast is a perfect example! It helps you form SEO-friendly titles and descriptions (metadata as well), recommends where to place your target keyword, and provides tips as you write.

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Secure WordPress from Hackers

According to WP White Security, more than 70% of WordPress websites are vulnerable to a hack attack! But don’t worry – it’s easier to deal with than you think!

INSTALL WORDPRESS SECURITY PLUGINS

Never is it a bad idea to find the security plugin that works for you! “WP All-in-One Security” is the one we use and recommend to clients because it has Brute-Force Protection, a File-Change Scanner, a Firewall, and much more! It even has a “Security Strength Meter” to show now secure you can make your site!

USE STRONG CREDENTIALS

Just create a password (even the one that can be auto-generated by WordPress) that’s at least 12 characters in length and doesn’t just use letters (regardless of capitals or lowercase) or numbers.

KEEP A CONSTANT WEBSITE BACKUP

This is a must-have regardless what happens! Use “BackWPUp” and have it run a backup at the very least once a month!

SCAN YOUR SITE FOR MALWARE

Plugins make it possible to scan your WordPress site for malicious code using a scanner like “Anti-Malware from GOTMLS.NET” – get it for free and scan your site immediately!

LIMIT YOUR LOGIN ATTEMPTS

“All-in-One WP Security” can do this too, so make sure to limit the number of attempted logins so a hacker can’t get in after a number of failed tries to break in!

CREATE A NEW ADMIN IF “ADMIN” IS YOUR USERNAME

Hackers will use the username “admin” because it’s the most commonly used username in WordPress. Make a new one with administrator rights and delete the old one so they can’t get in!

USE TWO-FACTOR AUTHENTICATION

“All-in-One WP Security” does this too by adding a CAPTCHA, but you can even send you a verification code by cell-phone! This makes it much harder for a potential hacker to get into your site!

KEEP WORDPRESS UP TO DATE

This is easily done without you pressing a single button by adding this to your wp-config.php:

define( 'WP_AUTO_UPDATE_CORE', true );
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WordPress Security Checklist

We have discussed security on our blog at lenghth, but it can’t be stressed enough; do yourself a favor and check these must-do’s to keep your WordPress site secure!

USE SECURE HOSTING

First and foremost is secure hosting – don’t go for the cheapest package you can find; that’ll make it too easy for your site to be attacked and therefore make your hosting needs become a frustration.

HIDE WORDPRESS IDENTIFIERS

This means you have to make sure you hide anything that shows your site is that of WordPress. A perfect example is the “wp-admin” login page, which can be changed using security plugins like “All-in-One WP Security”. The ‘created on WordPress’ tagline is one you should remove ASAP as well.

INSTALL A SECURITY PLUGIN

This cannot be stressed enough because it makes security and management thereof so much easier. One way to find a plugin that suits your needs is Google search “WordPress security plugins for [INSERT INDUSTRY TAG HERE] websites”. For example, if your website is eCommerce-intensive, you can search “WordPress security plugins for eCommerce websites”, and as such might need more robust platform than just a free plugin can do.

The afore-mentioned “WP All-in-One Security” and “WordFence” are both prime examples of free yet secure options for most websites.

KEEP PASSWORDS SECURE

This is obvious but make a password that barely anyone would be able to guess. You do have to keep it in a safe place, though, so one free tool – “BitWarden” – manages all your passwords via “Master Password”.

PROTECT INPUT FIELDS

What we mean by this is, you should make sure everything such as your contact forms have a Captcha system, or some way to prove that such form submissions are not by robots in any way. This even includes your login page, where a security plugin (even a free one) can place a Captcha there so brute force attacks against your website become much more difficult.

GENERATE BACKUPS

This may seem obvious but this is a simple mistake to make and yet perhaps the most costly. A free plugin – “BackWPUp” – can take care of this for you right away and even can be scheduled to run entire backups of your site/s.

STAY UP-TO-DATE

Whether you see a WordPress version, theme or plugin that says it needs updating, do as soon as you can if not right away. It will go a long way towards keeping your site secure.

In fact, There is a way to do this automatically without pressing any buttons! Put this code at the bottom of your “wp-config.php” file:

         define( 'WP_AUTO_UPDATE_CORE', true ); 

Then, put this code at the bottom of your activated theme’s “functions.php” file:

         add_filter( 'auto_update_plugin', '__return_true' );
         add_filter( 'auto_update_theme', '__return_true' ); 
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