Posts by Greggor

Updating WP, Why and How to

Updates include updating the WordPress core, themes and plugins installed on your website. Here are the reasons why:

SECURITY

If you don’t update your WP site, you’re leaving it susceptible to a hack attack. WordPress has a team offering security patches whenever there is a need for one.

SPEED

Some updates sent by developers help improve the speed of your website, so you’ll want to update wherever you can.

MORE FEATURES

Sometimes updates include expanded features, in order to add value to companies’ software.

BUG FIXING

Software gets updated to fix bugs that had yet to be fixed, so you’ll want to get updated on your themes and/or plugins so you don’t have any headaches caused thereby.

WHAT DO YOU NEED TO UPDATE?

There are themes and plugins, but then there are also core files of WordPress. Without such files, your site wouldn’t function, so any update to the core is paramount.

HOW TO UPDATE WORDPRESS, ANYWAY?

A link’s almost always available under “Dashboard” -> “Updates”, but for core updates it can also be seen right under “WordPress Version” on the dashboard main page. (Make sure to backup everything beforehand, just in case something goes awry.)

AUTOMATING WORDPRESS UPDATES

It is possible for WordPress to update on its own, and doing so is very simple and easy – simply open your wp-config.php file and paste the following code:

define ( ‘WP_AUTO_UPDATE_CORE’, true);

Automatic updates for themes and plugins are possible as well, and all you have to do is go to your activated theme’s functions.php file and paste the following code snippets:

add_filter ( ‘auto_update_plugin’, ‘__return_true’ );
add_filter ( ‘auto_update_theme’, ‘__return_true’ );
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Poor WordPress Security and Its Impacts

Many users are unaware of looming security threats, which leads to poorly maintained security and a lack of preparation. Here are the most common security threats WordPress users face and what they can do to combat them.

BOTS CAN DISRUPT YOUR ANALYTICS

By mimicking human-like mouse movements, cycling through random IP addresses, and switching their digital identities, bad bots fly under the radar, so they get away with a lot, from stealing data to publishing fake reviews.

Here are a few things to avoid them as much as possible:
. Rename your login page – this can be done with “All in One WP Security”
. Install “StopBadBots” and “Blackhole for Bad Bots” – these plugins work by “trapping” bad bots: if a bad bot tries to crawl your website, security measures are triggered and they end up with 403 “forbidden” errors.
. Use “Google Webmasters” to monitor any suspicious activity.

PEOPLE CAN STEAL YOUR ACCOUNT AND CREDENTIALS

Do you have an SSL? Does your website have a little lock icon next to your URL? If not, your info can be stolen by hijacking your connection between your PC and the server.

We can do this for you so you don’t have to pay a yearly fee – click <here> for more information.

OTHERS MIGHT RE-POST YOUR CONTENT

You want people to share your content, not copy and paste it; that’s because Google hates plagiarism. Two things to do here:
. Keep letting Google crawl your website and they’ll be able to tell your content’s original.
. If plagiarized, file a request with Google ASAP.

HACKERS MIGHT INJECT MALWARE

Besides installing a security plugin to avoid so-called “code injections”, simply keep your theme and plugins updated.

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WordPress Speed Testing

You need to find out if your site’s loading just fine or not – this is fairly simple to accomplish!

1. PINGDOM

Pingdom is very easy to use and yet extensively comprehensive. For beginners, the summary box provides some useful data such as load time (in seconds), page size, your ranking among other tested sites, and a performance grade. Below said summary box, there’s additional info which specifically shows what’s fast and what’s slowing down your site.

2. GTMETRIX

GTMetrix works like Pingdom but provides even more data. Not only does it show what’s slow, but it even shows if there are errors (bad requests, etc.) which can also slow down your site and/or hinder its performance.

HOW TO DIAGNOSE AND FIX ANY PROBLEMS FOUND IN YOUR SPEED TEST RESULTS

After testing, what should you do with the information? Diagnosis is actually quite easy.

1. POOR HOSTING

Hosting performance is paramount because if the server’s slow then so is your website. If it’s taking too long for your host to respond to the initial request, you might need to look for a different web hosting service.

2. POORLY CODED/BLOATED PLUGINS

Plugins are great as long as they don’t hinder your site’s performance – the “Plugin Performance Profiler” (developed by GoDaddy.com) scans your installed plugins and checks for any site-slowing culprits. You’ll also want to delete any plugins you don’t or no longer use.

3. POORLY CODED THEMES

WordPress Themes do need to be eye-catching but also high-performance; this means you want to be careful about any that have too many styling options and shortcoding. One we recommend that’s feature-rich but does extremely well is “OceanWP”.

5. NOT USING A CDN

Please use CloudFlare. It’s incredibly nimble as a Content Delivery Network, and it starts at the great price of $0.

6. POOR THIRD-PARTY SERVICE

Sometimes your site might have to use Third-Party content (content from another server). This can result in poor performance because, not only is the number of HTTP requests increased, but your site’s dependent on another server to load fast.

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Manage Your Communication with Clients on Your Website

WordPress is certainly a great tool for you if you’re looking to grow your business, but it’s not enough to just have a nice site. You need to be able to communicate with visitors and/or clients. Luckily this isn’t hard at all to do.

LIVE CHAT PLUGINS

You want to do this because it can help you convert visitors into clients. Giving clients different options to get in touch with you will help them feel like they matter to you. That’s where live chat plugins come in!

. WP Live Chat Support – This free plugin allows you to chat either directly (i.e.- without being routed through a 3rd party), or through a hosted server. The free direct chat option is a good choice if you have a small business and don’t expect too much website traffic.
. LiveChat – A feature rich paid plugin designed to work with all WordPress site builders. LiveChat allows you to engage customers as they enter your site with a chat box prompting them to connect. LiveChat also provides several apps for your customer service team members to engage with customers, including Windows, Mac, iOs and Android.
. JivoChat – A chat plugin focusing on Omnichannel customer engagement. This allows you to channel all of your different modes of communication through the app, including email, Facebook, phone and live chat. This is a good option if you’re looking for simplicity and consistency in your different communication channels.
. Tidio Live Chat – A plugin that allows you to chat live with customers or use chatbots. Tidio Live Chat stands out with its simple installation, meaning you can get it up and running in very little time. Tidio Live Chat is a good option if you’re looking for a quick install.

CONTACT FORM PLUGINS

Live chat isn’t the only thing you can use – Contact form plugins are the best for a situation where Live Chat can’t be used, e.g. after-hours.

WPForms – A plugin focused on simplifying the form creation process with its ‘Drag and Drop’ interface. WPForms provides an easy to navigate user experience and plenty of templates to choose from, making it a good choice if you are looking for a plugin that doesn’t require a high level of technical skill to use.
Ninja Forms – Another plugin focused on smooth customer experience and a range of features. Ninja Forms comes in free and paid versions, and provides a high level of customizability. With an unlimited amount of forms in the free version, it’s a good choice if you’re looking to start with a plugin that you can upgrade later on.
HappyForms – A relatively new plugin based on the extensive experience of the Theme Foundry. HappyForms is another user-friendly option that offers free and paid versions. HappyForms is also relatively light on code, meaning it runs smoothly and is a good choice if you’re looking for a simple experience.

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Metrics to Help Maximize The Value of Your Content

Companies are making a large amount of content without considering which works and which doesn’t. There are metrics that can be used to find that out.

CONTENT PRODUCTION CYCLE HEALTH

In this case you need to track:

. The average length of production – start tracking time from the start of your content creation to the end of it.
. Delivery rates – track what content’s delivered on time and what’s late.
. Content coverage gaps – you need to first align your content to be in the consumer’s interest/s.

THE REACH OF YOUR CONTENT

In this case you need to:

. Measure engagement by each type
. Measure traffic by sales channel category
. Measure referrals
. Measure engagement by content type
. Measure engagement by sales stages
. Measure engagement based on buyer persona.

Internal metrics are important as well. Make sure to look at:

. Month-to-month internal views
. Month-to-month internal downloads
. Internal shares
. Shares of asset via email or social
. Referrals earned

THE ROI OF YOUR CONTENT

Content scoring measures how effective your content is or is going to be at getting conversions. You have to:

. Define alignment on the buyer’s journey – this means you make content based on what your consumers are or will be interested in.
. Assign scores to content types – the first and the last sort of content you publish should have a score placed on them based on how effective each is.

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