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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Posted by on May 18, 2022 in SEO Articles | Comments Off on GA4 isn’t all it’s cracked up to be. What would it look like to switch?

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department.

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. Reports of questionable privacy practices by Google have led to legal action based on the General Data Protection Regulation (GDPR) that might result in a complete ban on Google Analytics in Europe.

On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4). So, if the switch must be made, why not seek a new analytics provider? There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance. With a GDPR-compliant analytics solution in place, your data collection becomes as it should be predictable and sustainable.  

The problem with GA4 from a user perspective

Universal Analytics’ successor is very different from what you’re familiar with. Apart from the new user interface, which many find challenging to navigate, there is a laundry list of issues with the feature set in GA4—from no bounce rate metrics to a lack of custom channel groups. Here are some of the limitations in GA4 from a user perspective that you might find frustrating.

Not-so-seamless migration

GA4 introduces a different reporting and measurement technology that is neither well understood nor widely accepted by the marketing community. There is no data or tag migration between the platforms, meaning you’d have to start from scratch. The challenge grows with the organization’s size—you can have hundreds of tags or properties to move.

Limits on custom dimensions

A custom dimension is an attribute you configure in your analytics tool to dive deeper into your data. You can then pivot or segment this data to isolate a specific audience or traffic for deeper analysis. While GA4 allows you to use custom dimensions to segment your reports, there’s a strict limit—you can only use up to 50.

Lack of custom channel grouping

Channel groupings are rule-based groupings of marketing channels and, when customized, allow marketers to check the performance of said channels efficiently. Unlike Universal Analytics, GA4 does not allow you to create custom channel groupings in the new interface, only default channel groupings.

Why Google is giving you a short deadline to make the switch to GA4

It’s startling to consider the deadline Google has left the analytics community when it comes to acting: Universal Analytics will stop processing new hits on July 1, 2023. This could be a way to motivate users to migrate more quickly. Perhaps Google was disappointed with the speed of adoption for GA4 and decided to act decisively for this next version.

Another possibility for the short deadline is that Google wants to cut costs and rid itself of technical debt associated with thousands of websites with legacy solutions installed (many of those users are not active users of the product). Since GA4 is designed to support Google’s advertising network, it guarantees more revenue than the competition.

Whatever the case, users need to prepare to move to GA4—or switch to an alternative. 

The problem with GA4 from a privacy standpoint

Google claims the new platform is designed with privacy at its core, but the privacy concerns are far from over. A lack of clear guidelines on data processing has many questioning the legality of GA4 in Europe. Here are some of the reasons that leave us to believe GA4 won’t last long in Europe.

Recent laws and regulations

Google makes it difficult to collect data in line with data protection regulations such as GDPR. This means that organizations engaged in gathering, storing and processing data about EU citizens have to adjust their policies and introduce serious technological changes to be GDPR-compliant.

One of the ​​key compliance issues with Google Analytics is that it saves user data, including information about EU residents, on U.S.-based cloud servers. As a U.S.-based technology company, Google must comply with U.S. surveillance laws, such as the Cloud Act. This legislation states that Google must disclose certain data when requested, even when that data is located outside of the U.S.

In the judgment known as Schrems II, a European court ruled that sending personal data from the EU to the U.S. via transatlantic transfers is illegal if companies can’t guarantee this data will be safe from U.S. intelligence.

Companies with an international presence must now adapt to a wide range of regulations, often with different requirements and restrictions.

Transparency

A Google guide implies data is transferred to the closest Google Analytics server hub. However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU. This lack of transparency poses a problem for Google and organizations using Google Analytics in the EU.

Newly introduced features in GA4 partially address this concern by allowing the first part of data collection (and anonymization) on European servers. However, data can, and most likely will, be sent to the U.S. The best thing to do is be open when it comes to collecting data from people.

With proper transparency, individuals feel a sense of safety and assurance. In return, organizations get more data because individuals now feel taken care of and have the trust needed to provide data.

Time to re-think how you handle consumers’ data

The advantage of these regulations is users’ increased consciousness about their data. This is where alternatives come in handy. They provide you with privacy features you need to comply with laws and obtain the data you want. So, thinking about making the switch to a Google Analytics alternative? Here’s what you need to know.

Addressing concerns about switching to an alternative analytics solution

A lot of users may be hesitant to make the switch. It makes sense—Google has dominated the marketplace for so long that it might feel like too big of a hassle to switch. For a marketing director or CMO to suggest using a different analytics tool and then for that tool to have even more limitations than the last would not be a good look.

You need to make an informed decision and choose the platform whose feature sets fit the organization’s needs to process user-level data while building trust with visitors. Here are the facts and myths when switching:

I’ll lose historical data.

This is a fact, but not for long. Some alternatives have developed data importers in the wake of Universal Analytics (Google Analytics v3) being deprecated.

It’s expensive and hard to switch.

This is a myth. Alternatives are built with easier user interfaces, use similar measurement methodologies, and often have solutions to help with Google Tag’s migrations.

Alternatives don’t offer demographic data. 

This is true: Google’s first-party data add sex, age group, and interests to profile data, and none of the alternatives can offer such data enrichment.

I miss some reporting capabilities.

This is false. Each alternative has unique reporting capabilities, and some are very flexible, allowing for more transformations and data exports than Universal Analytics.

It is easier to run advertising campaigns with Universal Analytics.

This is true. There is deep integration with Google Analytics and Google Ads/Google Marketing Platform, which gives access to an extensive repertoire of data.

I’ll lose my rank in Google Search.

This is a myth. Alternatives’ customers don’t report a lower rank in Google Search. Make sure your site is fast, mobile-friendly, popular (links) and with complete metadata.

The mindset to take when switching.

Marketers considering switching to a new platform need to take a new analytics mindset. We are experiencing a rapidly rising awareness that data is of value and must be protected. Since the future of marketing requires users’ consent, the vendor you choose must allow you to perform analytics in a privacy-friendly way.

Our intention with Piwik PRO Analytics Suite has always been to give clients powerful analytics capabilities along with key privacy and security features. The user interface and feature sets are similar to Universal Analytics, so marketers feel at home when switching to our platform.

Piwik PRO is geared towards both delivering valuable insights and privacy and compliance. Notably, switching to Piwik PRO excludes the privacy and compliance issues associated with Google Analytics to collect data predictably and sustainably. There’s both a free and paid plan, which allows different organizations to get an analytics service tailored to their needs.  If you’d like to learn more about Google Analytics alternatives or get more information on the Piwik PRO Analytics Suite, visit piwik.pro.

This article was written by Maciej Zawadzinski, CEO, Piwik PRO.

The post GA4 isn’t all it’s cracked up to be. What would it look like to switch? appeared first on Search Engine Land.

What to look for in a technical SEO audit

Posted by on May 18, 2022 in SEO Articles | Comments Off on What to look for in a technical SEO audit

According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers.

The sheer volume of content available now allows Google to prioritize well-designed, fast sites and provide helpful, relevant information for their visitors.  

The bar has been raised, and if your site is slow or has a lot of jargon in the code, Google is unlikely to reward your site with strong rankings.

If you really want to jump ahead of your competitors, you have a huge opportunity to be better than them by optimizing your site’s code, speed and user experience. These are some of the most important ranking signals and will continue to be as the internet becomes more and more inundated with content.

Auditing your website’s technical SEO can be extremely dense and with many moving pieces. If you are not a developer, it may be difficult to comprehend some of these elements.  

Ideally, you should have a working knowledge of how to run an audit to oversee the implementation of technical SEO fixes. Some of these may require developers, designers, writers or editors.

Fortunately, various tools will run the audits for you and give you all the comprehensive data you need to improve your website’s technical performance.

Let’s review some of the data points that will come up, regardless of what technical SEO audit tool you use:

Structure

Crawlability: Can Google easily crawl your website, and how often?Security: Is your website secure with an HTTPS certificate?On-page SEO elements: does every page have the keyword in the title tags, meta description, filenames, and paths? Does it have the same on-page elements as sites ranking in the top 10 for your target keywords?Internal links: Does your site have internal links from other site pages? Other elements you can consider are site structure, breadcrumbs, anchor text and link sculpting.Headings: Is the primary KW in the H1? Do you have H2s with supporting keywords?Compliance issues:  Does your site’s code include valid HTML? What is the accessibility score?Images: Do your images load quickly? Are they optimized with title, keywords and srcset attribute? Do you use some new image formats such as webP and SVG?Schema and semantic Web: Are your schema tags in place and set up properly? Some schema tags that you can use include WebPage, BreadcrumbList, Organization, Product, Review, Author/Article, Person, Event, Video/Image, Recipe, FAQ and How-To.Canonicals: Do you have canonical tags in place, and are they set up properly?SiteMap: Do you ONLY have valid pages in the site map, and are redirects and 404 pages removed from the sitemap?

These are simply a few of the elements you’d want to look into that most tools will report on.  

User experience

Google has been placing more focus on ranking factors revolving around user experience. As the web collectively becomes more organized, Google is raising the bar for user experience. Focusing on user experience will ultimately increase their advertising revenue.   

You’ll want to audit the user experience of your website.

Is it fast? How quickly is the page interactive? Can it be navigated easily on mobile devices? Is the hierarchy of the site clear and intuitive?

Some of the ways of measuring this include:

Site speedWeb Core VitalsMobile-friendlinessStructured navigationIntrusive ads or interstitialsDesign

Make sure you are working with a developer that is well versed in the latest technical SEO elements and who can apply the changes required to raise your SEO performance score.

Technical SEO audit tools

Some of the most popular SEO audit tools include:

Semrush Site AuditScreaming FrogSiteBulbWebsite AuditorContentKing AppGTMetrixPingdomGoogle LighthouseGoogle Page Speed Insights 

We’ll look at a couple of these tools and the data points you can gain from them.

Semrush site audit

Once you create a project in Semrush, you can run a site audit. Your overview will look like this:

Click on the “Issues” tab, and you’ll see a detailed list of the issues that were uncovered, divided by Errors, Warnings and Notices:

If you click on an item, you’ll see a list of the pages affected by each issue.

Review these as sometimes the data points are not valid.   

Ideally, you should export the CSV for each of these issues and save them in a folder.

Screaming Frog

This desktop tool will use your computer and IP to crawl your website. Once completed, you’ll get various reports that you can download.  

Here are a couple of example reports:

This is an overview report that you can use to track technical audit KPIs.

For example, this report gives you details of the meta titles for each of your pages.

You can use the Bulk Export feature to get all of the data points downloaded into spreadsheets, which you can then add to your Audit folder.

SiteBulb

Like the others, Site Bulb will do a comprehensive crawl of your website. The benefit of this tool is that it will give you more in-depth technical information than some of the other tools.

You’ll get an Audit Score, SEO Score, and Security Score. As you implement fixes, you’ll want to see these scores increasing over time.

Google Search Console

The Index Coverage report contains a treasure trove of data that you can use to implement the fixes that Google has discovered about your site.

In the details section, you’ll see a list of the errors, and if you click through to each report, they will include the list of pages affected by each issue.

Implementing technical SEO fixes

Once you have all of your CSV exports, you can create a list of all of the issues and go through them to remove duplicate reports created by the different tools.

Next, you can assign what department each fix belongs to and the level of priority. Some may need to be tackled by your developer, others by your content team, such as rewriting duplicate titles or improving descriptions with pages with low CTR.

Here’s what your list might look like:

Each project should include notes, observations, or details about how to implement the fix. 

Most websites will have dozens of issues, so the key here is to prioritize the issues and make sure that you are continuously fixing and improving your site’s performance each month.

E-A-T Audit

It’s important that your website reflects topical authority and relevance. E-A-T means:

Expertise: Are you an expert in your field? Are your authors authoritative?Authoritativeness: Are you considered authoritative in your field by industry organizations? Do your social profiles, citations, social shares and link profile reflect this authoritativeness?Trustworthiness: Can visitors trust that your website is secure and that their data is safe? Does your site have an SSL certificate, including privacy disclaimers, refund information, contact info and credentials?

Google has an entire team of Quality Raters that manually review websites to assess them based on these parameters. Google has even published the Quality Raters E-A-T guidelines for site owners to reference.

If your website is in a YMYL (Your Money, Your Life) niche, these factors are even more important as Google attempts to protect the public from misinformation.

Analytics audit

Is your Google Analytics code working properly? Do you have the proper goals and funnels to fully understand how users navigate your site? Are you importing data from your Google Ads and Search Console accounts to visualize all of your data in Google Analytics? 

BrainLabsDigital has created a Google Analytics audit checklist that will help you review your Google Analytics account. The accompanying article will give you a straightforward and strategic approach to ensuring your Google Analytics is set up properly.

Prioritizing technical SEO fixes

Make sure you prioritize continuously improving your on-page SEO. Depending on your site, you may have a list of a dozen or a few hundred fixes. Try and determine which fixes will impact the most pages to see a greater improvement from your efforts.

It can be discouraging to see a list with 85 different technical SEO improvements. The benefit is that, as you go through these improvements, you will start seeing movement in your rankings.  Over time, you’ll want to have very few, if any, errors show up in all of your crawling tools.

If your content is relevant, targeted and well developed, and you’re receiving new, quality links every month, these technical = optimizations will become the key differentiating factors for ranking better than your competitors.

The post What to look for in a technical SEO audit appeared first on Search Engine Land.

YouTube Channel Name – 5 Tips for Choosing a Great Name

Posted by on May 18, 2022 in SEO Articles | Comments Off on YouTube Channel Name – 5 Tips for Choosing a Great Name

Choosing a name for your YouTube channel is the first step in building a successful YouTube presence. In this post, you’ll learn how to choose a channel name to stand out from the crowd, how to change your channel name (if you already have one), and the difference between a channel name and a channel […]

The post YouTube Channel Name – 5 Tips for Choosing a Great Name appeared first on reliablesoft.net.

WordPress Vs. Wix

Posted by on May 18, 2022 in SEO Articles | Comments Off on WordPress Vs. Wix

WordPress Vs. Wix

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

WordPress outshines Wix by allowing users to create sophisticated websites and customize them to their liking.

Wix doesn’t have as much design freedom as WordPress, but it is going to be way easier for beginners to use on day one.

With WordPress and Wix serving different users, the final decision ultimately depends on your experience level and purpose in launching a website. 

WordPress or Wix: Which is Better?

WordPress is a content management system best for those who value flexibility and versatility. It doesn’t come with great functionality right out of the box, but you can customize it through thousands of themes and plugins. Get your website idea off the ground using WordPress’ powerful, flexible platform. 

Wix is best for beginners who want to whip up a basic website that does not need advanced features. It’s an entry-level tool with an intuitive drag-and-drop editor so you can churn out a website in minutes without much technical know-how. Create your own website today and let Wix do the heavy lifting. 

A Review of The Best Website Builders

Website builders provide the tools you need to spin up basic or highly-versatile websites without touching any code. But it can be challenging to decide which website builder fits your needs if you’re clueless about what to look for. 

With years of experience under my belt, I’ve learned the key differentiators you should look for when shopping for a website builder. Using this in-depth review of the top four website builders, you’ll be able to zero in on the best platform that will set up your website for future success. Both WordPress and Wix made it into the top four.

WordPress Wins

Full data ownership: With WordPress being open-source software, nobody is holding you by the neck. Hence, transferring from one host to another isn’t complicated. You own all your files and can take them to any hosting provider that supports WordPress. 

Site transfers are facilitated by the built-in WordPress Import and Export tools, features you won’t find in Wix. In addition, Wix sites are hosted exclusively on Wix’s servers. Therefore, transferring your website files to a self-hosted WordPress requires a complex, cumbersome process. 

Limitless design options: WordPress is generous to a fault when giving users the power to design their websites. Free themes are available for starters, but if you’re looking for more functionality, you can choose from over 5,000 premium third-party themes that cost anywhere between $25 and $299. 

You can also hire a developer to create a custom theme with unconventional features to make your website stand out. The best part is you can easily switch from one theme to another, unlike Wix that doesn’t allow it once your site goes live. 

No WordPress-sponsored ads: WordPress is free, but you need to purchase a domain name and a hosting plan for it to work (here’s an easy step-by-step guide for getting those). But once your website is up and running, you’re free to monetize it any way you want. Meanwhile, Wix websites are free, and most basic plans are riddled with ads you don’t control. Wix only removes these ads once you upgrade to higher premium plans. 

Unmatched customizability: An open-source software, WordPress offers great flexibility right out of the box. If you’re a programmer or somebody who knows how to code, you can tweak WordPress’s underlying codes to create a website exactly as you envision it. Beginners can also customize their WordPress sites as they please. 

From switching templates after the website goes live to improving site security and adding forms to blog posts, WordPress allows you to modify your site in ways that are impossible with Wix. 

And even if you love Wix for its drag-and-drop builder, WordPress also offers something better with third-party page builder plugins like Elementor or Divi. 

Massive selection of plugins: WordPress beats Wix for having the most number of plugins to enhance your website’s functionality. Whether you want to add a table, collect your visitors’ emails, or create a landing page, there’s always a plugin that will match your needs. There are over 55,000 free and premium plugins to choose from, so it’s easy to beef up your website without manipulating any codes. 

Robust blogging platform: Even if it has evolved into a full-blown content management system, WordPress doesn’t forget its roots and continues to be the platform of choice for all things blog related. It offers the same blogging features as Wix but takes it up a notch with advanced features you’ll only find in WordPress. 

These include a native commenting section so you can manage your readers’ comments without the need for additional plugins. You also have complete control over posts and pages’ visibility as you can set them to public, private, or password-protected. 

The new Gutenberg editor has its flaws, but the ease of adding, dragging, and dropping different elements without the need for scrolling up or down is second to none. 

Better search visibility: WordPress gives you more control, so your website is more likely to rank on search engine results. Slow website? You can improve your site’s performance by applying speed-boosting strategies. 

WordPress users can also install Yoast, the world’s most popular SEO plugin. This tool helps over five million websites improve how their articles appear on search results, insert internal links, and redirect old pages to new ones, all of which help boost their rankings in the long run. 

Ahrefs, a leading all-around SEO tool, once analyzed 6.4 million websites, and the results show that WordPress sites have higher domain authority, backlinks, and traffic than their Wix counterparts. 

Scalable ecommerce functionality: WordPress lacks built-in ecommerce features, but you can easily integrate it with a powerful ecommerce solution like WooCommerce. 

Used by over 40% of ecommerce sites, this plugin can help you display products, fulfill orders, receive payments in multiple currencies, and automatically calculate tax by region. 

To further boost its functionality, you can also install additional WooCommerce plugins. For example, you can connect your store to a print-on-demand service that will process the orders on your behalf. 

There’s also the free HubSpot for ecommerce plugin that lets you track your visitors and lead them into your sales funnel. 

WordPress Losses

No phone support available: WordPress relies on its global community of volunteers. Hence, there’s no customer service hotline that you can turn to if you encounter technical hiccups. 

However, over 39% of websites in the world are powered by WordPress, so whatever issue you’re dealing with, chances are you’ll find a troubleshooting guide in support forums, Slack channels, or YouTube. But having to go looking for solutions is annoying.

The cost of creating and maintaining a website varies: WordPress is free to download. However, it can’t stand on its own, so you need to pay for a domain name and a hosting plan before you can start a website. 

A custom domain name starts at $10 per year, while a hosting plan can start as cheap as $2.95 a month. If your website gets a lot of traffic, you need to pay more for a hosting plan to avoid downtimes with each traffic spike. 

Additional expenses include premium themes and plugins to enhance the functionality of your site. In total, you might spend anywhere between $200 to a few thousand every year. 

Steep learning curve: WordPress is not the most intuitive, and it takes time to understand it. It doesn’t come with an official walkthrough, so you have to learn everything on your own. 

WordPress’s Gutenberg editor, for instance, is not as intuitive as Wix’s drag-and-drop editor. It lacks the what-you-see-is-what-you-get (WYSWYG) framework, so you need to preview the page you’re working on to see what it will look like once published. 

DIY security and maintenance: Website upkeep is not hands-off for WordPress users. The WordPress software itself rolls out updates every once in a while, and it’s your responsibility to ensure you’re using the latest version. 

You also need to manually update themes and plugins to fix bugs and prevent them from affecting site performance. 

As for backups and security, you can handle them yourself with the help of plugins. In exchange for fixed monthly fees, you can outsource all these to a WordPress maintenance service or choose a managed WordPress host to handle everything for you. 

Wix Wins

No upfront cost: Anybody can register and create a Wix website for free. If you want more functionality and to remove the Wix ads, you can upgrade to one of the Wix website plans or the business and ecommerce plans. 

Unlike WordPress, which is 100% free but comes with extra expenses, Wix’s pricing is much more straightforward. 

You don’t have to estimate anything as the pricing page has all the details. The Combo Plan starts at $14 per month and comes with everything you need to get started. You even get a free domain name for the first year, which you have to purchase on your own if you use WordPress.  

If you want more features like chatbots or event booking, you can also add Wix apps that are either free or premium with prices ranging from $3 to $20. 

Effortless registration: Although the software itself is free, creating a website with WordPress requires the additional steps of domain registration and signing up to a hosting provider. With Wix, registration is as easy as signing up using your Facebook or Google account. Then, you can start building your website right away, either through the editor or with the help of an AI tool.

Intuitive drag-and-drop editor: Wix sacrifices flexibility so users can build websites fast with little to no learning curve. Beginners can easily customize their website templates with Wix’s drag-and-drop interface that lets you move things around and add as many features as you please. 

Unlike WordPress’s Gutenberg editor, Wix’s operates on a what-you-see-is-what-you-get (WYSWYG) paradigm, so everything you see is exactly what will appear once the site goes live. 

If you’re short on time, you can also let Wix’s Artificial Design Intelligence (ADI) tool automatically create a website based on your answers to a series of questions. 

Wide selection of free templates: Wix offers the most free pre-made templates among all website builders. With over 500 templates to choose from, it’s easy to pick one that best aligns with your brand, whether you’re a non-profit organization, a photographer, a small business, or a school. 

Each template is packed with built-in elements that you can drag and drop wherever you want. The editor also gives you the freedom to change the background image into a video, select a different color palette, change the font, and tweak other elements that matter to you. 

Handpicked in-house and third-party apps: Wix’s over 250 apps are the counterpart of WordPress’s plugins that enhance a website’s functionality. WordPress plugins may outnumber Wix’s, but you have to sift through piles of clunky ones before finding what you need. 

With Wix, however, quality matters more than quantity. Everything in the Wix App Market has already passed Wix’s guidelines, so you won’t have to perform a vetting process. In addition to that, all apps integrate well with Wix, so there’s no need to worry about incompatibility issues. 

Multiple customer support channels: Unlike WordPress that mainly relies on its support forums, Wix employs a more personal approach to customer service. 

Users can request a call-back through the Wix website so a company representative can talk to them directly. This way, they won’t have to waste time fixing the issue themselves and let a real person handle it.

If phone support is unavailable, Wix users can also reach out via email or search Wix’s online help center to find relevant articles and video tutorials. 

Easy WordPress-to-Wix migration: If you jumped on the bandwagon but soon found out that WordPress lacks the simplicity you’re looking for, Wix offers an easy way out. All you need to do is enter the WordPress blog URL in Wix’s blog import tool, and with one click, your WordPress blog will be converted into a Wix blog. 

With this import tool, you can choose only the blogs you want to move to Wix without building anything from scratch. 

Hands-off security and maintenance: The benefit of having your website hosted in a closed ecosystem like Wix is its technical team handles all maintenance and security. This means you won’t have to lift a finger to create backups, update apps, or fix security glitches. 

All updates are implemented and deployed by the in-house technical team, so you won’t even notice there’s an update taking place. In contrast, WordPress doesn’t handle any of these right out of the box, so you’re basically on your own. 

Plus, Wix sites pass the highest levels of industry security compliance, from PCI DSS for ecommerce payments to SOC Type 2, and ISO 27001, 27701, 27018, and 27017.

Managed infrastructure and site data backups: Wix also delivers even more helpful features for reliability that you don’t have to handle yourself. Their data center infrastructure is robust enough to keep your site always available, even during routine maintenance. Plus, autoscaling allows your site to handle traffic spikes without missing a beat.

And, your site data is always kept up-to-date and backed up with redundant copies kept across all of those Wix data centers. You’re never left worrying if your site is available to visitors or if you can restore it should something go terribly wrong.

Wix Losses

Pricing page lacks transparency: At first glance, Wix’s pricing page seems to show how much you’d pay for each premium plan every month. However, the prices are actually what each plan would cost if you avail of the annual subscription. 

If the Unlimited plan’s monthly cost is $12.50 per month, you’ll actually pay $150 upfront. If you opt for monthly payments, the cost is significantly higher. 

It wouldn’t have been an issue had Wix placed a toggle button through which users can compare the prices if billed monthly or annually. To be fair, there’s a disclaimer at the bottom saying that the prices displayed are for yearly subscriptions, but the text is so small you won’t notice it right away. 

Limited flexibility: Wix may be easier to use than WordPress, but that comes at the price of flexibility. 

For instance, the free templates have good enough designs for inexperienced builders but are limiting for more advanced website creators. Not to mention that you won’t be able to switch to a different template once the website goes live. 

Wix is also not open-source, so programmers and other tech-savvy users won’t be able to tinker with its underlying codes. Lastly, the over 250 apps inside its App Market can enhance the site functionality, but they pale in comparison to the thousands of WordPress plugins. 

Underwhelming blog features: Wix wasn’t created with bloggers in mind, so if written content is your website’s main attraction, choose WordPress instead. 

Although Wix offers basic blog features like categories, tagging, cover image, and post scheduling, it lacks other vital elements like native commenting. 

For readers’ comments, Wix only offers Facebook comments, which are much more vulnerable to a slew of spammers. Also, the Wix plain blog editor doesn’t have the drag-and-drop functionality of WordPress’ Gutenberg, so the formatting options are limited. 

Ad-free site not available in all plans: A free Wix website comes with Wix ads and a Wix subdomain. You won’t pay for anything, but it’s not good for branding. If you already have a custom domain, you can connect it to Wix for $4.50 a month (billed annually). However, the Wix ads remain at this level. You can only get rid of the Wix-sponsored ads if you upgrade to more expensive plans. 

Difficult to get out of: Wix websites are hosted in their infrastructure, so once you create a website with them, it’s stuck in their hosting for life. It also lacks the Import and Export function of WordPress, so moving your website files from Wix to WordPress is tricky. 

To give you an idea, your posts will be imported in the form of RSS files, while your images will need to be transferred manually. For most users, this complex procedure is enough to discourage them from making the switch. 

Inferior built-in SEO functionality: Wix is not a terrible choice if you only get direct or social media traffic on your site. But when it comes to search engine visibility, Wix lags behind WordPress. 

Wix is not up to snuff from a technical SEO standpoint as it relies on Javascript to display its URLs, making them more difficult to crawl. The Javascript also leads to code bloating, resulting in slower pages. 

Wix also doesn’t have the basic features to set up a website to SEO success like hreflang and AMP support. Users have limited control over redirects and are restricted from editing the site’s robots.txt and sitemap. Creating shorter URLs is also impossible, so you’ll be stuck with https://www.neilpatel.com/post/keyword instead of the more concise and user-friendly https://www.neilpatel.com/keyword.

Comparing The Top Website Builders

Whether you’re a tech-savvy geek or a technophobe who wants to take a stab at creating websites, there’s a website builder that meets your needs. Here are my top four recommendations: 

Wix — Best for general useWeebly  — Best for beginnersWeb.com — Best for building landing pagesShopify — Best for ecommerceWordPress — Best for content management

In terms of Wix and WordPress, if you’re a novice who needs a leg up in creating your first website, Wix can get you online fast. The ease of its drag-and-drop editor is second to none, while its wide range of free templates can give you a professional-looking website without breaking the bank. 

For high-traffic websites that generate income from content, WordPress remains the best content management system.

How to Make a Website in 6 Easy Steps

Posted by on May 18, 2022 in SEO Articles | Comments Off on How to Make a Website in 6 Easy Steps

How to Make a Website in 6 Easy Steps

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before.

But what do you really need to build a website?

A stable internet connection and an hour or two of your time is plenty.

You don’t need any web development experience or tons of money, don’t worry.

In this step-by-step guide, I’ll teach you how to make a website from scratch in just one afternoon. Just follow my tactics below to avoid the mistakes I made when I was starting from ground zero.

Your 2-Minute Cheat Sheet

Here’s your quick-start guide to making a website. This section won’t cover the details–just the crucial steps–each step is broken down in more detail below.

Start by choosing the right web host. We highly recommend Bluehost for speed, reliability, and ease of setup. It only costs a few bucks a month, and it’s got everything you need to make your first website look professional.

Then you’ll need a domain name that represents what your website is going to be all about. A .com domain name is best because it helps you earn brownie points in the eyes of visitors.

One reason I like Bluehost so much is that they throw in a free domain name for the first year. That saves you some cash and the extra step of having to go through a domain registrar.

Once you’ve registered your domain name, choose a content management system or CMS. You can consider WordPress, Joomla, or Drupal, among others.

I like WordPress the best and it’s what I use for my site. If you go with Bluehost, WordPress is a one-click install.

Boom, now you have a version of a website up and running. Congrats!

But you aren’t done yet.

Next on your list would be to market your business. Since branding is crucial today, you need to consider a logo, write your website copy, plan your marketing strategy, and definitely install Google Analytics.

Basically, the exciting stuff that you may know all about already.

Now let’s discuss how to build a website in more detail. Keep reading or jump right to the step you need help with:

Choose Web HostingSelect a Unique and Relevant Domain NameSelect a Good Website Building Platform or CMSDesign Your Website to Make It Look AwesomeProtect Your Website by Using a Child ThemeConfigure Your Website and Add Relevant Content

Step #1: Choose Web Hosting

Do you remember how your school library had those large categorized bookshelves?

A web hosting company is precisely like that bookshelf, while the library is the internet.

A hosting service provider or a web hosting company stores your website on a server, making everything you put up on your website visible on the internet and your visitors. 

These companies offer monthly or annual plans on shared servers, dedicated servers, or virtual private servers, allowing you to choose a plan according to your security and support requirements.

If your website doesn’t collect or store personal or financial data, you can always select the basic plan. So, you don’t have to shell out a lot of money.

But how do you know which web hosting company or service is right for you?

Site Speed

If you want to earn money from your website, you need to get a stable and fast web host.

Fast sites have many things going for them. They rank better, help with SEO, and maximize conversions. 

I would 100% recommend Bluehost, as it keeps loading time minimal and short.

That said, we would also advise you to avoid shared hosting or overly cheap services. 

Shared hosting means you’ll be sharing your web server with thousands of other sites. In other words, hosting speed will be slow–plus, you may even end up sharing the server with spammy sites, which you may end up with you facing the brunt of Google.

As for skipping cheap hosting services, the rule here is simple: You get what you pay for. 

The level of security, speed, and uptime wouldn’t be as great when you pay $5 per month, especially when you compare it to plans costing more than $120 per month.

I’m not telling you to buy the most expensive plan–just avoid the cheapest hosting.

Uptime Dependability

Your web hosting service should always operate properly. Otherwise, no one can access your website. 

A good hosting provider provides you an uptime guarantee–something like “We offer a 100% network uptime guarantee” or similar claims. 

For instance, if a hosting provider tells you 99% uptime, your site can be down for 3.5 days a year. But providers offering 99.99% or 99.999% will have about one hour and five minutes downtime, respectively.

Look for a provider that offers a guarantee for insurance. If your website goes down, you can be compensated with hosting credits. 

Customer Support

You’ll need quick and efficient backup support when technical difficulties arise. Chat, email, or telephone – there are various support methods. In my experience, though, email is the absolute worst. It’s much better to receive support by phone or live chat.

Choose a hosting provider that offers 24/7 support. This way, you’ll be able to get your business back online if something goes wrong within minutes.

You should also check your service level agreement (SLA) to get an idea of the kind of support you’ll receive. Looking at the company’s website will give you an idea about their support team too.

Definitely go with a host that offers you a free trial period–it’s the only way to get a real sense of the service you’re going to get. Even if you don’t need help, hit them up a few times during the first 30 days. See how quickly they get back to you.

If your new host is slow to respond, the quality of service is probably not going to improve. That’s why the free trial is so important. Bluehost lets you cancel for free within the first month if you’re not happy. DreamHost offers a 97-day money-back guarantee.

Scalability

Scalability is vital for two reasons. First, a hosting provider should grow organically with you, enabling you to upgrade when needed. Second, your website should be able to handle massive spikes in visitor numbers.

Consider the following questions to understand whether your web host is flexible:

Will the web host upgrade you from an entry-level shared hosting plan to an intermediate VPS when your visitor numbers reach a certain level without any downtime?How easy is this upgrade process?Can the web host support seasonal fluctuations in web traffic seamlessly?

You should aim to get a solution that checks all three boxes.

Visit web hosting forums to learn about other people’s experiences with providers. Then compare services and prices to determine the right plan based on your needs and budget.

With a web host provider in place, you can move on to Step 2.

Step #2: Select a Unique and Relevant Domain Name

Don’t go looking for the perfect domain name–there isn’t one. Some names better than others, but ultimately, it’s a small part of your business. The content of your website remains most important.

A domain name is your website’s address on the internet. Mine is NeilPatel.com, and it reflects my personal brand. Yours can be anything you want it to be, provided it’s related to your business, topics that you want to write about, or your name.

The options are endless!

Following are a few rules of thumb to help you choose the right domain name:

Keep it relevantStick to short, memorable namesAvoid numbersChoose a .com, .org, or .netMake sure your chosen domain name is available

Find the perfect name is also possible using the following methods:

Method 1 – Brute Force Method

Many have the creativity to come up with the perfect domain name independently. If that’s you, you’ll need a domain name registrar to purchase the domain, and then search the availability of your prospective domain name.

Bluehost is a great place to start, as it gives you a free domain for one year with their hosting plans, and you can search availability. 

I’ll also advise you to avoid going for domain names that have hyphens (like neil-patel-marketing.com) even when you get it at a dirt-cheap price. It can get confusing.

Method 2 – Use a Tool

Some of us are not very creative, and that’s okay. 

If you get stuck when coming up with a domain name, try using name generators. Just enter one or two keywords, and the generator will look for ways to combine those words into a domain name.

In addition to speed and downtime reliability, Bluehost also allows you to check domain name availability. Visit the sign up now page and enter your domain name in the box, and voila! You’ll have a name.

Bear in mind that your preferred domain name may be unavailable. Try mixing up words, using a thesaurus, or adding a verb if it happens.

After you’ve chosen your domain name, you’ll next need a website building platform.

Step #3: Select a Good Website Building Platform or CMS

A quick Google search about website builders and CMS will leave you overwhelmed with the enormity of options.

CMS stands for Content Management System. It allows you to edit your website within the domain itself, helping you save tons of time and make everything way simpler. Customizing layouts, settings, content, creating new pages and posts, and so on, becomes easier thanks to ready-to-use website templates.

Here are a few options to consider:

WordPress. WordPress is number one when it comes to CMSs. It’s popular, user-friendly, and super easy to use. Moreover, the platform has over 58,000 plugins that allow you to do almost anything you want on your site. 

Keep in mind that WordPress.com and WordPress.org aren’t the same. While the former is a third-party site that allows you to create free blogs, the latter enables you to download the WordPress software to install on a website.

Wix. Wix is another website builder that makes things super easy. If you need a site with just a few pages, like restaurants, local businesses, freelancers, or portfolio sites, this could be a great option. Their reliability (99.98% uptime) and security features (like 24/7 managed monitoring and optimization) give you peace of mind, as well.

However, if you want to build a large site, Wix may lack the advanced features required for large amounts of traffic.

Drupal. Drupal is the most advanced website building solution, which is why it has a steeper learning curve. Though when you consider the level of customization it offers, the hard work seems worth it.

While I don’t recommend Drupal for beginners, if advance customization is a priority on your list, this is hands down the best option. You can always hire an expert to learn the ropes of the platform.

You’ll now have a website up and running. All that is left to do is to make it look great.

Step #4: Design Your Website to Make It Look Awesome

For any website builder, you’ll have to install a theme. Themes can be free and paid, but the latter is more professional-looking and gives you more flexibility when customizing your website. They aren’t excessively expensive as well and can be bought for less than $100.

WordPress and Wix have some great free themes, but if you want to try out the premium variety, you can give StudioPress a shot.

Themes are built on the basic CMS but are customizable to give your website a unique look and allow it to function differently. After all, shouldn’t an artist’s website look different from a SaaS or a restaurant?

Visual representation is incredibly important as your visitors judge your website in a fraction of a second based on how it looks. If your site looks obsolete, untrustworthy, or doesn’t match their expectations, your visitors will be gone in seconds.

Luckily, choosing a good theme is easy. 

I recommend reading reviews about the themes before choosing and never prioritizing visual appeal over functionality. 

Yes, you want your website to look good with all those fancy fonts and colors, but that shouldn’t be at the cost of functionality.

Additionally, you can always change the theme at a later date. Just don’t change it frequently, as it will harm SEO and branding. 

Step #5: Protect Your Website by Using a Child Theme

The best way to protect your website is to use a child theme. A child theme is a style sheet stored separately from the rest of your theme’s files on the webserver. Not only will it make your site hard to break, but it even protects you from redoing changes whenever you update a theme.

Keep in mind that different website builders have different names for creating a child theme. 

You build a “child theme” in WordPress, but you create a “sub-theme” in Drupal. Also, some websites don’t allow you to create a child theme, but you can always make a duplicate theme to serve as back up, as in Joomla.

Step #6: Configure Your Website and Add Relevant Content

At this point, you’re done with most of the technical part and can now finally focus on the more interesting things.

Start by setting up navigation to make it easier for visitors to know what your website is all about and grant them easy access to different parts of your website. Choose a couple of colors to represent your site without going overboard.

For instance, I chose orange and white.

Organize, separate, and highlight the important areas of your website to make it eye-catching and clear. You can also install plugins to help your website function smoothly.

Here is a quick checklist of things you need to start marketing your business, especially if you want to earn money from the website:

Get a logo. This will represent your brand, so be very careful here.Write your website copy, including the home page, About Me page, and other basic pages.Install Google Analytics code to your website to keep track of visitors.Start planning your marketing strategy to figure out your visitor’s likes and dislikes.

As for the last pointer, you’ll have to understand online marketing, content marketing, and the often neglected link building to gain visibility, generate leads, and achieve your business goals from your website.

Conclusion

Making a website does have its fair share of struggles, but the more experience you gain, the better you’ll become, and the easier it’ll be.

While we’ve covered all the necessary details for building your first website, if you find yourself getting stuck anywhere, you can turn to Google or YouTube to solve your problem. 

Trust me, there are tutorials for almost everything out there on the internet.

Choosing a web host and CMS, designing your website, and marketing is just the tip of the iceberg. You can’t expect overnight success, but was just a bit of patience, you’ll see real progress.

What are your secrets to overcoming marketing challenges? Take our survey

Posted by on May 17, 2022 in SEO Articles | Comments Off on What are your secrets to overcoming marketing challenges? Take our survey

Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today.

We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles. The survey results will help you see how your peers take on these challenges and prove ROI.

The first 100 people who fully complete the survey will be automatically entered in a drawing to win $250 to donate to a charity of your choice or a $250 Amazon gift card.

The post What are your secrets to overcoming marketing challenges? Take our survey appeared first on Search Engine Land.

Yoast SEO 18.9: Updating the first-time experience

Posted by on May 17, 2022 in SEO Articles | Comments Off on Yoast SEO 18.9: Updating the first-time experience

Yoast SEO 18.9: Updating the first-time experience

We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up.

A new first-time experience to help you get started

It can be daunting to install a new WordPress plugin. Some plugins work out of the box without any configuration, but some need a little help to make the most of it. For Yoast SEO, we always try to improve the first experience users have with the plugin. In today’s release, we’ve improved that first-time experience and moved to a spot where it makes more sense.

We keep working on this because we notice that not everyone fills in the basic information about themselves and their sites. This is important as we use these settings to correctly output structured data for Google and other search engines to understand, among other things. Failing to fill this in makes it harder for search engines to figure out who you are and what your site does.

So, don’t forget to run that first-time configuration and fill in everything correctly! You can also do this if you’ve already been running your site for a while.

After installing Yoast SEO, we’re inviting you to run the first-time configuration wizard

Bug fixes and enhancements

Of course, we do fixes and enhancements for every release. This release is no different, with several more minor bug fixes that help improve the stability of the SEO plugin. In addition, we’ve improved compatibility with the upcoming release of WordPress 6.0 You can find the complete list on the changelog page for Yoast SEO.

Update to Yoast SEO 18.9 now

In Yoast SEO 18.9 and Yoast SEO Premium 18.5, we’ve enhanced the first-time experience for users. In addition, we fixed several bugs and added a couple of enhancements.

That’s it for today, see you in two weeks!

The post Yoast SEO 18.9: Updating the first-time experience appeared first on Yoast.

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Posted by on May 17, 2022 in SEO Articles | Comments Off on How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Your digital marketing agency can only perform as well as its suite of tools allows.

If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.

That’s where Ubersuggest comes in.

As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.

In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.

Why Agencies Love Ubersuggest For Client SEO Reporting

Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!

When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.

Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.

8 Ways Agencies Use Ubersuggest

While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.

1. They Create Multiple Projects Per Account

Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.

To create a new project is simple:

In the Dashboard section of the tool, click on “New Project” in the top right.Enter a domain and website name.Select the language/country for tracking purposes.Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.Type in your client’s top competitors or choose from the pre-populated list.Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.

You’re all done!

Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.

2. Run Technical Audits

Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.

A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.

The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.

Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:

Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.

Click “Search.”

You’ll notice the audit is split into three sections:

OverviewSite HealthSite Speed

The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.

Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:

This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.

The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:

A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.

This has been proven to be an invaluable resource to agencies and their clients alike.

3. Complete Keyword Research

With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.

Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.

Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.

How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:

This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.

The initial keyword audit isn’t all, though.

You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.

4. Competitive Analysis

E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?

The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.

The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.

Where should you begin? With Ubersuggest’s Similar Websites report.

The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.

With this information, you can build out a full one-to-one comparison of your client to their top competitors.

Where do they fall short? Where do they excel? What steps can they take to see improvement in their rankings, traffic, and conversions?

5. Rank Tracking

If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).

Why?

Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.

To improve your client’s SEO, you need rank tracking.

Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.

Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:

The number of keywords that have moved up in rankings over time.The number of keywords that have moved down.The total number of keywords changed.A graph of the average position.Current search results rankings for your tracked keywords.Detailed information on your tracked keywords for each client.

For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.

To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:

The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.

6. Link Building

According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.

In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.

Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.

The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.

Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:

This report will give you an idea of what sites are currently linking to competitor websites.

With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.

As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:

your clients’ domain authority how many domains are linking back to themnumber of backlinks to your client’s websitechange in backlinks and referring domains over time new and lost referring domains and more

As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.

7. They Use the Chrome Extension

The Ubersuggest Chrome extension has over 300,000 users.

As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.

The Ubersuggest Chrome Extension enables you to make the most of your research time.

That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:

paid and organic analyticsmobile and desktop search numbersrelated keyword suggestions

Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.

8. They Use the Google Analytics Integration

Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.

Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.

Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:

organic visitorshistorical traffic datadata for mobile and desktop browsers

You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.

Using the Google Analytics integration is easy:

From your client’s dashboard, click “Connect with Google.”Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.Select the property and click “Connect.”

From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.

How Agencies Use Ubersuggest Frequently Asked Questions

Where does Ubersuggest get its data?

Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.

What is the main use for Ubersuggest?

As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.

Can I use Ubersuggest for free?

There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.

Is Ubersuggest software?

Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.

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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting

Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.

When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.

Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.

While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.

Which of the above reports are you most excited to run?

20190304 SEL Daily Brief

Posted by on May 17, 2022 in SEO Articles | Comments Off on 20190304 SEL Daily Brief

The post 20190304 SEL Daily Brief appeared first on Search Engine Land.

Press Release: Bounteous Selected to Inaugural Adobe Experience Manager Champion Class and adds Dom DeGustino as SVP, Digital Strategy & Solutions to Adobe Practice

Posted by on May 17, 2022 in SEO Articles | Comments Off on Press Release: Bounteous Selected to Inaugural Adobe Experience Manager Champion Class and adds Dom DeGustino as SVP, Digital Strategy & Solutions to Adobe Practice

Bounteous continues to invest in its award-winning Adobe Practice as it increasingly becomes the go-to choice for companies that use Adobe Experience Cloud to deliver amazing digital experiences at scale rapidly.