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4 tips for creating visually stunning display ads

4 tips for creating visually stunning display ads

Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing against our best friend’s new babies and puppies and really great pictures of food,” Rebecca Debono, creative director at Jump 450 Media and formerly director of creative strategy at 3Q Digital, said at SMX Create.

With so many platforms, technologies and distractions available, it can be incredibly difficult to make ads that actually engage consumers. At SMX Create, Debono and Julia Thiel, VP executive creative director at 3Q Digital, shared their considerations for creating visually stunning ads to help brands cut through the noise and address customers’ motivators as well as barriers that may be clogging your sales funnel.

Design for the part of the funnel you’re targeting

Using different ads to address each part of the sales funnel ensures that you’ve got a pipeline that speaks to all potential audiences, regardless of whether they’re totally new to your brand or are on the tipping point of converting. Below are some goals that Debono associated with ads at different stages of the funnel.

Top of the funnel: Introduce your brand and generate audience interest.Middle of the funnel: Educate audiences about your brand/product and entice them with your offerings.Bottom of the funnel: Encourage the audience to take action.

Image: Rebecca Debono.

“Starting at the top, it’s got clear logo placement, that really helps to build brand awareness,” Debono said, referring to a top-of-funnel ad example (shown above). The logo is also prominent on the product itself, which is made more eye-catching by an on-brand background pattern. The background of the ad might also stand out on a white or black website background and uses the company’s brand colors.

The text elements clearly showcase the product’s value proposition and encourage potential customers to move further along the funnel with a strong CTA. Advertisers can also use movement or animation and text overlays to capture people’s attention, Debono added.

“As we start to move down from the top of the funnel and into the middle, I want to talk about how to really speak to certain audiences,” Debono said, noting that the typical creative process might involve iterating on a top-performing creative asset so that it can be used to target a broad audience.

“It’s not a wrong process, but we find that, as we start to get more mid-funnel, this process is often missing a step,” she said, “And that step is what motivates people, what is going to get them to buy or what is their barrier to entry?” Digging into customer personas can help advertisers address customers’ motivators as well as barriers, Debono said.

Image: Rebecca Debono.

“Maybe the barrier is that there won’t be a flavor for me,” she provided as an example, “And so we could hit them with a message that there are 36 flavors that they could try.” Likewise, your messaging could help build a stronger connection with audiences by appealing to their motivators (with messaging like “freshly picked ingredients” for health-conscious consumers) or eliminating barriers (such as local availability, with incentives like free shipping).

Image: Rebecca Debono.

As examples of successful bottom-of-funnel ads, Debono showed a collection of assets for Kombucha brand Suja (shown above). She called out the following factors behind successful performance ads:

The product is prominently displayed for more visual impact. This also informs audiences of what they’re potentially buying.Offers to save money might nudge bottom-of-the-funnel customers to convert.Strong CTAs give customers a clear idea of what to do next.The text and visuals are simple, because bottom-of-the-funnel customers are likely already familiar with your brand and products.

Differentiate your brand by differentiating your ads

Image: Rebecca Debono.

“Being different and standing out in a sea of sameness, especially if you’re in a crowded category, is super important,” Debono said, adding that customers may not understand what brand an ad is from if every brand appears visually similar, as it does in the image above.

In the example below, she highlighted an ad that disrupts the pattern: Instead of focusing on the product itself, the ad seeks to relate directly to the target audience by highlighting the lifestyle that the brand wants to associate with the product. It’s also accompanied by a unique CTA (“Follow your gut”), which also helps the ad stand out.

Image: Rebecca Debono.

Although showcasing product imagery is typically best practice, distinguishing yourself from competitors may help increase conversions, so advertisers should keep an eye on the landscape they’re advertising in to know which type of creative to use.

“Being disruptive doesn’t mean you have to completely throw your brand guidelines out the window and do something that doesn’t even look like it’s from your brand,” Debono said, pointing to another example (below) in which a company used the same fonts and colors to create a sense of cohesion.

Image: Rebecca Debono.

“You can tell that both of these ad themes are from the same brand, but they’re just discernibly different and that’s what makes a really great disruptive ad,” she said.

Using original graphics and photos, as opposed to stock images, can also help your brand differentiate itself. “There’s nothing wrong with the stock image . . . except that the whole world can use that same image if they want to,” Thiel said, adding that the same goes for stock video footage, stock illustrations and stock icons.

For advertisers that may be bound to using stock images (perhaps due to budget constraints, for example), “one solution could be to at least put your own spin on it and overlay your brand colors on the image, maybe you use a different crop,” or add your logo to it, she recommended.

Consider the elements of your brand kit

Determining the right colors to represent your brand often comes down to the psychology of each color and what you want to associate your brand with. The colors your competitors are already using and the right mixture of colors to ensure that your ads will attract your audience’s gaze (usually by including a brighter color) are also important factors.

Image: Julia Thiel.

“Your logo is your storefront — you want it to stand for everything you do,” Thiel said, “So the first step here when designing a logo is to think about what your brand should say.”

Image: Julia Thiel.

Using her agency’s logo as an example, she pointed out that the intertwining of the “3” and the “Q” are meant to convey partnership. She also pointed to the blend of strong and contrasting colors as well as unique iconography to create a visual signature on your ads. “Lastly, but not the least important, is the typeface should always compliment your logo and, in the digital ad context, it also really needs to be highly legible,” she said.

“At a minimum, in your ads, you should always use your logo, your brand font and your brand colors — not all of them at once, but some of them,” Thiel added.

Factor in the format

“There are some challenges when working with RDAs [Responsive Display Ads],” Thiel said, “For example, when it comes to the image and on-image text, some of the banners are very, very small, and they leave very little room for your image.”

Image: Julia Thiel.

Because the placement is responsive, the cropping of your banner might be out of your control as well. “In my opinion, it is not a good idea to have on-image text on RDAs, period,” she said, noting that on-image text can impede your visual branding.

“Headlines and descriptions in RDAs are mixed and matched when served,” Thiel said, “So all of the combinations have to make sense. The banner image can also be matched with all the different combinations of headlines and descriptions, so the visual has to work with all the combinations as well.” Additionally, the copy can be served without the banner image, “so it [the ad copy] really needs to speak for itself,” she emphasized.

When designing for Responsive Display Ads, Thiel recommends:

Being concise with your copy rather than cramming all the content into the visual part of the banner.Keeping in mind that the copy is just as important as the banner.Creating strong on-brand headlines and descriptions that can be mixed and matched.Filling the image space with bright, eye-catching imagery that is really easy to understand at first glance and at a very small size.

Don’t overlook the creative — it’s one of your biggest levers

As the PPC industry becomes increasingly reliant on signals and automated systems, advertisers may feel like there are fewer ways to differentiate their brand or directly influence campaigns.

“It used to be that the best bidding strategy or the best targeting strategy would kind of win out, but in a world of automation, truly, creative is one of the biggest levers that we have to pull in order to stand out and make a great campaign,” Debono said.

The post 4 tips for creating visually stunning display ads appeared first on Search Engine Land.

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7 Best Retargeting Courses (Free & Paid)

When a potential customer lands on your website or sales page, they won’t always be ready to buy. In fact, the majority of customers will need to do more research, evaluate your company, and consider their options before whipping out a credit card. A good retargeting course can teach marketers how to leverage more conversion […]

The post 7 Best Retargeting Courses (Free & Paid) appeared first on reliablesoft.net.

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How to Get Started With Affiliate Marketing (Step-By-Step Guide)

Affiliate marketing provides a low-cost way to generate an online income. While it is an effective way to build a business, you need to know how to do affiliate marketing if you want to be successful. In this post, I will walk through all the steps needed to start an affiliate marketing business. How to […]

The post How to Get Started With Affiliate Marketing (Step-By-Step Guide) appeared first on reliablesoft.net.

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Improving your website visibility with Article Title Generator

Improving your website visibility with Article Title Generator

Learn how to use an Article Title Generator to enhance your page traffic on the Search Engine Result Page. You will learn how to create great titles, and get to know an incredible tool called Blog Title Generator. 

What will you learn?

Know all about article title generator: what it is, why we need it, and how it works.Know how to optimize the use of a title generator.Get to know an incredible tool: Blog Title Generator.

Are you running a business and want to improve your SEO to get more customers? You probably also have a lot of things to do, and you want to find some tools to help optimize your content. 

However, there is one factor that you might forget: The title. Do not overlook it because setting it up in the right way can boost your overall website SEO.

Here’s a solution for you: Use an Article title generator to help you with the work. I would describe this tool as easy to use, saves time, and is efficient.

How can you use title generator tools to help grow and cross-promote your content? What are some of the best tips to use it?

In this post, you will learn what an article title generator is and its role, and then learn more about the optimizing process for more effective article titles.

Before we start, let’s first understand the basics of an article title generator.  

All you need to know about Article Title Generator.

What is an Article Title Generator? 

An article title generator is a tool that helps generate catchy headlines based on the target keyword of your choice. Title generator for articles is a part of content promotion strategies, which helps to increase traffic to your website. 

Why do we need an Article Title Generator? 

#1. It makes our job of finding the best article titles easier.

One fact: 90.63% of Content gets no traffic from Google (This is sad, but it’s true). 

Title generators can suggest many ideas that help attract traffic to your website. A good title highlights the main idea and sets the right tone from the very beginning of the content. It also prepares the readers for what’s coming in the blog. 

This is similar to when you are listening to a presentation, the title serves two purposes: intrigues people and grabs attention. In writing context, the title is what helps you to direct people’s attention to your blog post.

Writing a good title is tough, but don’t feel like you’re the only one who has a tough time coming up with a one – even the best copywriters throw away dozens of titles before they come up with a winner.

An article title generator helps you to find the best titles

A good title generator can suggest ten and even up to a hundred titles that you can use in your articles. With automated tools as such, it is way easier to create your best title.

#2. It saves your time

There is no point in wasting time creating lengthy content if your titles aren’t compelling enough. It will be like writing an excellent book but publishing it with a bland cheap cover. 

With an article title generator, you can avoid spending hours and days digging around and creating the perfect blog title ideas for your post. 

When you speed up your title-creating process with the tool, you can save your time and spend it on other works, like your content or other aspects of your business.

You can save a significant amount of time with an article title generator

#3. It helps you to improve your SEO quickly.

As mentioned earlier, the title is an essential part of SEO. It might not have crossed your mind, but creating an SEO-friendly article title could help both your online marketing and ranking.

When optimizing for SEO, many people tend to overlook the title as a viable strategy and focus only on the content. The article title is where you can get ahead of your competitors to attract searchers from the get-go on the SERP. 

All you need to do first is create an incredible title, then eventually it will help to make your page rank higher.

You can improve your content SEO with titles

How does an Article Title Generator work?

A title generator can suggest some popular titles to get a quick start. The title generator creates titles based on your target keywords. Therefore you can use this for excellent SEO title generation. 

Here are 3 of the very best tips that you can use right now to help improve the success of your article titles.

How to optimize your work with an Article Title Generator? 

Remember that you’re not the only one using this tool. There are also many people using title generators too. 

You must choose the most relevant title for your product/service. When you choose the right ones, you can streamline the work process.

#1. Choose proper keywords from the beginning

A generator will present users with many ideas using, you guessed it, your very own keyword(s) (That’s why you need to do it right from the start).

Remember to do good keyword research before you generate a title. A low competition keyword with sufficient search volume will be the best candidate for good organic traffic.

You have some ways to do this, but I recommend one easy way:

Search directly on Google. 

You can simply type some keywords you want to create a topic about on Google. Then from the top 10 results, you can figure out the most common words that people use for that topic.

For example, when I choose the keyword “sunscreen.” I can see that the results are mainly about “best sunscreens.” So this will be an excellent keyword for me to target.

Examples of top titles when you search for “Sunscreen.”

2. Select the top 5-10 headlines from article title generators.

The most influential blog titles are those with captivating SEO-friendly keywords and those capable of providing value to their target audience and addressing their pain-point.

To achieve this, you need to step into the shoes of the reader and guess what they are looking for.

If you have not developed any ideas, here’re some tips. Consider having the 5 “qualities” below in your title. Remember to ensure that it fits with your product/service. 

The 5 key qualities of a great article title are: Depth/thoroughness, list/quantity, speed/brevity, freshness, and brand.

5 things people often love to see on titles and contents

Depth/thoroughness: 

People love in-depth content. This depth and length of your content correlate well with search rankings. If your content is more detailed than other search results, make sure to show it.

Catch the readers’ attention and gain more clicks by adding words/phrases like “ultimate,” “complete,” “definitive,” “study,” “step-by-step,” etc to your title.

Lists/Quantity: 

It is encouraged to include statistics in your title. You can do this by adding a number in your title, making it a listicle. 

Informal research from Canva and Ian Cleary of Razor Social suggests that including numbers in your blog titles can increase your SERP and even double your social shares.

Examples of statistics in titles

Speed/Brevity: 

Information overload is a real problem, especially in the digital era. One key to capturing the readers’ attention real quick is by showing how easy it is you are going to solve their problem. 

“Sell” your content with words/phrases like these in your title tag: “quick,” “simple,” “…in X minutes,” etc.

Freshness: 

Freshness is about delivering the most updated information. Some queries (e.g. “SEO tips 2021”) demand fresh results. Nobody is going to click a result from 2012 for such things. Add words/phrases like these to your title tag to express the freshness: “…in 20XX”, “last updated June. 27”, etc.

Brand: 

People tend to click on a search result from a brand they know and trust. Or, they might click on the titles that contain the name of a famous brand. 

So, if you’re remotely well-known in your industry, add your brand name to your title tag. For example, X things ___ don’t want you to know.

In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it. So, titles that make people have the fear of missing out (FOMO) will encourage them to click through just to see the answer. And hey, you might even get the snowball effect of more shares.

#3. Do A/B testing

You can do A/B testing based on ideas from an article title generator.

After running your headlines through the tips above, you should now understand which will perform the best.

Now it’s time to A/B test your article title. Some title tags are going to work better than others. This is why it is essential to monitor your internal analytics and conversion rates to determine what is working for you and what is failing to convert.

Our Blog Title Generator can help you with the process

If you are looking for the best headline generator for your articles, you must go for the Blog Title Generator. This tool is free and can create thousands of blog post titles for every niche.

An incredible title generator for your article – Blog Title Generator.

Blog Title Generator has a simple interface but is very useful. The tool has ease of use for customers. 

It has a unique feature other generators lack – a description indicator for your keyword. Choose the best description of your keyword:

7 descriptions you can choose to match your keyword

For example, if I want a keyword about Beyonce, I will select the “Is A Person’s Name” option from the drop-down menu. Or if I want titles with the keyword “bubble tea,” I will select “Is a brand/product.”

The terms help the generator create titles that match your keyword idea instead of just generating a bunch of random blog titles that only somewhat work with your keyword.

TL;DR 

You must optimize your title to get the readers and social media attention it deserves. An article title generator can help you speed up your work, save time and improve your SEO score. 

To make your titles more appealing, remember to:

Do proper keywords researchShortlist your titlesDo A/B testing

Again, keep in mind, you still need good content. Having a good SEO title won’t help much in retaining the traffic if visitors just bounce away upon reading your blog.

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Ultimate Formula: Tips To Create Click-Worthy Headlines

Now that you know the list of most effective words to create a headline, it’s time to plug them into a fool proof formula and start generating clicks.
We’re giving you all the tips you need to master creating a powerful headline that can gain you traction, don’t miss this!

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10 SEO Strategies You Need For 2022

10 SEO Strategies You Need For 2022

Do you want to boost your website’s SEO next year? Do you want a great search engine ranking all 2022? Then you’re in the right place!

Each year, SEO specialists put in great effort to ensure their content ranks high on google. Sometimes they are successful, other times not so much. Have you ever asked yourself what the strategies those “specialists” adopt are? If not, then you might want to have a rethink. 

There are several SEO strategies for 2022 already in place that should be of interest to you. This article has carefully mapped out 10 SEO strategies for 2022 that would improve your website’s ranking. 

1- Create new content

One of the tips to make your website rank high on Google is by creating new content. It would interest you to know that a total of 4.4 million blog posts are published each day. To not fall behind, you must create new content, as this cannot be overemphasized enough. 

Having fresh content has proven to be more valuable than old content. Thus, if you are wondering why your contents are not highly ranked, then this is one of the reasons why.  Additionally, it’s not just by producing new content, but by ensuring that it has a proper link building and is of high quality. 

So, include content updating in your project management tool for great results. As seen in the image above, figure out how much content you need, your budget, how soon they need to be completed, and set the process in motion. 

2- Have unnecessary links removed

Another SEO strategy 2022 that you need to adhere to is identifying your unnecessary backlinks with a SEO tool or a backlinks API, then removing them. It would help if you asked yourself the following questions; 

Does every page of the website need to have a link to the team page? Well, it isn’t necessary in this case. Does every page of the website need to have a link to the contact form? Well, absolutely not, as it is not necessary. 

The importance of removing unnecessary links is that the little ones left stand a chance of having a ranking signal on Google.

3- Channel your attention on featured snippets

One of the SEO strategies for 2022 you would need to adopt is by focusing more on featured snippets. 

There are a few recommendations that you might want to try out, and one of them is: 

Using questions:  If you are thinking of a possible way to earn more featured snippets, use questions. Most of the time, these questions could come in the form of queries, so it is advisable to have questions and answers in mind when writing content. Include long-term keywords: One notable way for your content to return featured snippets is to include long-term keywords. Thus, the longer, the better, and vice versa, according to SEMrush

4- Satisfy your users

This is one of the greatest SEO strategies that people could learn to stand out in 2022. Google bots scan the web all day to find relevant results to various search inquiries. Satisfy your audience by only putting out content that serves a purpose and is valuable to them. 

Imagine a user needs a certain piece of information, and your website happens to be on the first page? This not only makes you appear more credible but also satisfies their need. That would invariably boost your Google ranking, as people feel fulfilled when they get exactly what they are searching for. 

Instead of constantly trying different tricks and hacks to get on the first page of search engine results, take the time to create valuable content and let it happen organically. The results are a lot better and long-lasting. 

5- Update old content

While it is important to create new and exciting content, it is also important that your old content be upgraded and repurposed. Repurposing content is the process of taking the base of your content and recreating it in different formats.For example you can turn a blog post into an infographic The image above from Express Writers shows a step-by-step process on how to update existing content. 

To ensure your old content stays relevant, one vital step to take would be to do a link audit. This means that you are expected to update and replace any outdated link in your content. 

By carrying out a link audit, you are invariably achieving two tasks such as:  

You are improving your user experience You are avoiding being penalized for having too many broken links by Google. 

Plus, you might want to link relevant new content to the old one as well. By doing so, you would be helping your post rank higher. This is one SEO strategy that would yield positive results. 

You can also use SEO content writing tools like BiQ’s Content Intelligence which will provide you with useful data and suggestions to edit your content to be SEO-friendly. 

6- Mobile Search Engine Performance 

Improving your mobile search engine performance is a good SEO strategy to focus on next year.  

If you have solely been focusing your SEO on desktop computers, then it is high time you diversify a bit and start focusing more on mobile search engines. 

Admittedly, SEO for desktop computers isn’t a bad choice to make. However, it should interest you to know that about 60% of people are more inclined to do their search on mobile devices as each day passes by. 

So, by the year 2022, that statistic will tremendously increase. This is why now is the right time to act to remain relevant on Google ranking. 

7- Invest in website security 

A compromised website is a bright red flag to Google and your audience and is very bad for SEO. It would interest you to know that one of the greatest threats in the digital space is cyber security. According to research, 82% of users will immediately leave a website that is not secure. 

Hackers are all over the internet space and are ready to steal your information without your knowledge. These hackers look to pounce more on WordPress websites, especially as it has more than a quarter of the market share. 

According to statistics, the highest number of vulnerabilities is connected to WordPress. There has been a significant increase in the number of vulnerabilities in the past few years. 

One way to ensure your website is secured is by having the HTTPS protocol enabled. Aside from it being a safety measure, it also creates a minor SEO boost as sites with HTTPS are what Google prefers most, especially for visitors. 

8- Write Longer Content

The main focus should be to deliver quality content, and one possible way to do so is by ensuring the content is longer and filled with valuable information. 

This is one SEO strategy for 2022 you simply can’t ignore. If you need more visibility, especially if you are delivering web pages, then one possible way is to ensure your content is longer

Having emphasized the need for longer content, what should the length of content be for it to be classified as long content? 

For your content to rank high on SEO, it is expected to be at least 2000 words. Some research was being carried out, which pointed to 1,890 words appearing on the first page of google search results. This is according to Brian Dean, alongside his team. 

9- Keep E-A-T in mind

E-A-T,” which stands for Expertise, Authoritativeness, and Trustworthiness, are important elements that could be a deciding factor for the ranking of your website. 

There are several areas that Google would be looking at to determine your ranking. They are; 

Reviews: A positive or powerful review could play a part in your ranking. Customer service reputation: Another area Google would most likely keep an eye on is your website’s customer service reputation. A good reputation could be an added SEO boost rather than a bad one.Feedback: Aside from reviews and customer service reputation, feedback happens to be another focus Google would monitor too. 

Also, it is important to boost the credibility of your content, and one of the possible ways of doing so is by professionally addressing complaints. 

In addition, if you have any credentials or certifications which you would like to share, then do so in your content, as this would boost your authority. This is one SEO strategy that should be adhered to. 

10- Always include images

When making your list of SEO strategies for your business in 2022, ensure you factor in a budget for high-quality images. Just as well as over 20% of web searches on the internet take place on Google images. 

This is why it is important to invest in visual content, as this could affect your rank on Google. The images uploaded should be of high quality and have some level of relevance to your keyword. 

Moreover, it is not just about uploading quality pictures, but those pictures should not be unnecessarily large. Having large images on your website can cause speed issues, which can lead to an increase in bounce rate

You can optimize the images on your website using several tools like Squoosh. This tool is not only easy to use but also gets the job done as well. If you are looking for a way to match your keywords to your image, then using image alt tags should be the first move you take. 

There are other SEO strategies for 2022 other than those mentioned above ten. Another one is to optimize your voice search. As seen in the image above, the world is changing fast, and people are more likely to use Siri and Alexa assistants rather than manual typing. 

This is why you should always be willing to make the necessary adjustments and follow the trends as they evolve. Using video as a marketing tool is also another vital SEO strategy for 2022.

The year 2022 is fast approaching, and SEO specialists are already devising means to ensure their clients’ website ranks high on Google. This is why you should prepare by using this article as a guide in doing so. 

Andrej Fedek is the creator and the one-person owner of the InterCoolStudio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Except for being a boss, he is a real team player with a great sense of equality.

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Google Search Console testing announcement bar

Google Search Console testing announcement bar

Google is testing a new announcement bar or tab at the top of the Google Search Console interface. The bar does not yet seem to function properly but has three levels of announcements depending on the urgency of the information.

Types of announcements. Google Search Console shows these three types of announcements bars:

Informational announcementMinor issue announcement Major issue announcement

What it looks like. Here is a screen shot of what it currently looks like, although, clicking on them currently does not do anything:

Why we care. It seems Google will be able to use this to communicate issues with Google Search directly to site owners. Again, this is not fully functioning right now but I suspect it is rolling out soon.

The post Google Search Console testing announcement bar appeared first on Search Engine Land.

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