SEO Articles

The Essence of SEO: What Is High-Quality Content?

The Essence of SEO: What Is High-Quality Content?

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how it’s evolving, and how that affects us as marketers. Then we’ll review the challenges you face as a content creator and what you need to do to create higher quality content on a consistent basis. Google’s apparent anti-SEO stance Hummingbird wasn’t the...

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The rise of the modern B2B marketer

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI.  New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics and automation tools. Contentive surveyed its trusted community of B2B marketing professionals to learn more about their key challenges and for a glimpse for what the future holds for B2B marketing. The top three trends that are influencing emerging strategies...

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Ask Yoast: Hreflang for sites with different domains

Ask Yoast: Hreflang for sites with different domains

If you have two very similar sites in two different languages, you may wonder whether you need to implement hreflang. Will Google recognize both sites as ‘stand-alone’ websites, and is that what you want? While translated content isn’t considered duplicate content, it may still be worth your while to actively point users to the right domain with hreflang. For those that aren’t well versed in technical SEO, implementing hreflang will probably take a lot of time and something might even break. If that’s the case for you, should you still go to great lengths to...

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Google’s August 1st Core Update: Week 1

Google’s August 1st Core Update: Week 1

Posted by Dr-Pete On August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released a “broad core algorithm update.” Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday’s data suggests that we may not be done. August 2nd set a 2018 record for MozCast at 114.4°F. Keep in mind that, while MozCast...

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Three ways to maximize the SEO impact of user-generated content

Three ways to maximize the SEO impact of user-generated content

SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it can dilute authority, and sometimes it can even earn you a manual action from Google. Here are three ways how to best to leverage your user-generated content for positive results. 1. Consolidate your...

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How To Improve Website Usability With These 7 Ways

How To Improve Website Usability With These 7 Ways

How To Improve Website Usability With These 7 Ways Have you went to a website before and just feel lost? You don’t know where to find the navigation bar. And when you finally found it hidden as a drop down menu, the categories tab brings you to another confusing page where you can’t find a single product. Now, we would never want that for our website visitors. Here’s where website usability comes in. “The user experiences usability first and pays later.” – Jakob Nielsen, The King of Usability Website usability is how easy an average person can navigate your website to achieve specific...

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