SEO Articles

Building visual reporting in Google Sheets

Building visual reporting in Google Sheets

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set up a custom report configuration. As an overview, this add-on allows you to: Quickly pull any data from Google Analytics (GA) accounts you have access to directly into a spreadsheet Easily compare historical data across custom time periods Filter and segment your data directly within Google...

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Medic: Google’s Latest Algorithm Update

On August 1, Search Engine Roundtable broke the news about a Google algorithm update nicknamed “Medic” that they found was already shaking up search results and core rankings almost overnight. It’s still a little too early to weigh in strongly on what changed with this update, but we wanted to share everything we’ve been keeping track of over the last week. The Medic Update Google was quick to characterize this as a global update. Our team hasn’t personally seen any universal ripples across our client rankings and traffic, but trusted analysts in the market have...

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Caroline’s Corner: How to make time for your blog when you have no time

Caroline’s Corner: How to make time for your blog when you have no time

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day shipping. And ask her if her blog is live every day. And make sure she installs the right plugins and did she know how important page speed is?” I get carried away sometimes. Especially when people talk to me about blogging. Learn how to write awesome and SEO friendly articles...

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How to optimize your Google My Business listing

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, distance and prominence. Your Google My Business listing plays a vital part in boosting your rankings for local search, as well as cementing your online presence outside of your website. From our experience, Google My Business listings are definitely not...

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How to Win Some Local Customers Back from Amazon this Holiday Season

How to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business practices, humane working conditions, and sustainable communities. So, when I found...

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Search trends 2018: what can marketers learn?

Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. So, what does this all mean? Simply put, Google is still a dominating force for both consumers, and therefore advertisers. This is an undeniable fact, but what is up for debate is how consumers and brands interact with the results Google returns to consumers. Paid and organic...

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